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social segmentation

См. также в других словарях:

  • segmentation — [ sɛgmɑ̃tasjɔ̃ ] n. f. • 1847; de segment 1 ♦ Littér. Division en segments. ⇒ fractionnement, fragmentation. ♢ Inform. Découpage d un programme en segments. 2 ♦ Biol. Première phase de l ontogenèse, au cours de laquelle l œuf se morcelle. ⇒… …   Encyclopédie Universelle

  • Social marketing — is the systematic application of marketing along with other concepts and techniques to achieve specific behavioral goals for a social good. Social marketing can be applied to promote, for example, merit goods, make the society avoid demerit goods …   Wikipedia

  • Social mobility — Sociology …   Wikipedia

  • segmentation — segment seg‧ment 2 [segˈment] verb [transitive] MARKETING to divide a large group of people into smaller groups of people of a similar age or with similar incomes, interests etc, so that products that are most suitable for each group can be sold… …   Financial and business terms

  • Ascenseur social — Mobilité sociale Pour les articles homonymes, voir Mobilité. La mobilité sociale concerne les changements de statut social des individus ou des groupes sociaux au cours du temps, ainsi que les différences entre le statut social des parents et… …   Wikipédia en Français

  • Industrial market segmentation — is a scheme for categorizing industrial and business customers to guide strategic and tactical decision making, especially in sales and marketing. While government agencies and industry associations use standardized segmentation schemes for… …   Wikipedia

  • Sagacity Segmentation — is a means of segmenting a population of interest using life cycle stage, income and occupation variables. It is widely used in media analyses. The logic behind this segmentation systems is that as people pass through life, their aspirations and… …   Wikipedia

  • labour-market segmentation — In essence, neo classical economic theory sees a market for labour, with buyers and sellers in open competition with each other, which functions in broadly the same way as other markets. There are differences of course. It is recognized that… …   Dictionary of sociology

  • market segmentation — The division of a market into homogeneous groups of consumers, each of which can be expected to respond to a different marketing mix There are numerous ways of segmenting markets, the more traditional being by age, sex, family size, income,… …   Big dictionary of business and management

  • psychographic segmentation — Dividing a market into different groups, based on social class, lifestyle, and personality characteristics. See also geodemographic segmentation; market segmentation …   Big dictionary of business and management

  • Marketing Social — Dans sa définition anglo saxonne (voir Philip Kotler, l inventeur de la notion), le marketing social est l application des techniques et des outils du marketing commercial à des milieux relevant de problématiques sociales, environnementales ou… …   Wikipédia en Français

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